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With over twenty-five years of experience in outside sales and marketing, we have always relied on networking events as a staple in our successful sales efforts.

 

 Networking events allow relationships to develop and grow with very little tension.  Golf as Networking: Mixing Business & Pleasure had the following to say about the subject:

“In just about any industry where interpersonal relationships matter, (and, really, in what industry don’t they matter?) golf can be an extremely effective networking tool. It has long been said, “it’s not what you know, but who you know,” and simply put, a golf course is a great place to get to know someone.

Forming a relationship, even a business relationship, takes time. Loyalty goes a long way so starting and maintaining trust and communication with potential clients or partners is an essential ingredient in the recipe for business success. Our culture puts a lot of emphasis on first impressions but you can rarely establish a foundation with someone in just one meeting, especially if it is a brief introduction at some sort of corporate event. Suggesting a game of golf is an easy way to secure an additional opportunity to get to know someone you might be interested in doing business with in the future. In other words, it is a lot easier to get them to say yes to a round of golf than to a formal business meeting. They love the excuse to get out of the office just as much as you do. And once you’re out on the course you’ll find that golf courses are seemingly tailor-made to allow for that type of relationship building to occur.

Even if you don’t play a full round or just nine holes, you are guaranteed at least a couple hours with those in your golf group. Golf is a game that involves a lot of downtime so it affords plenty of opportunity for quality conversation. Take advantage!”

Why Playing Golf Works

The idea of taking a heavily sought-out client or business partner to play a round of golf is nothing new. By spending some time together on the course, you allow yourself some time to get to know the person you are dealing with. Some of the advantages of playing a game with your business associate include:

  • Allows time to get past the standard chit-chat and dive deeper into conversation
  • Provides a stress-free environment to discuss details
  • Creates a bond with the other person
  • Gives you time to read the person you are playing with, understand their sense of humor, know when they are serious
  • Discover the integrity and ethics of the person you are playing with
  • Creates an opportunity for you to gain trust

The Facts Don’t Lie

It’s been said that a good golfer makes a good business man or woman. Here are just some of the stats to back that claim up:

  • An estimated 90% of Fortune 500 CEO’s play golf
  • Executives who play golf bring home 17% more on average than those who don’t
  • 54% of business professionals agree that golf is the ultimate networking sport (only 8% said football)
  • Most golfers would agree that the way a person plays golf is similar to the way they conduct business
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