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Sponsor Benefits

Benefits of becoming a Sponsor

Not only will your company representative network with over 300 Oil & Gas Professionals at the golf tournament, but you company’s logo will be seen by tens of thousands of Oil & Gas Professionals! Since January 1, 2017, the Emprestiza Networking Events has generated over 800,000 impressions on LinkedIn for our sponsors. There have now been over 10+ email blasts, each reaching over 25,000 Oil & Gas Professionals.  There are 5 more email blast left before the Houston event!  Emprestiza.com has documented over 20,000 page views since the announcement of this event.  Sponsor today and take advantage of Emprestiza’s Marketing Program!

Sponsorship is the fastest growing form of marketing in the U.S.

Smallbusiness.chron.com suggest that “An advertisement and a sponsorship are often discussed as the same thing. However, a sponsorship is typically regarded as a stronger and deeper relationship than a simple advertising exchange of value. An advertisement is a singular message placement while sponsorship is an ongoing arrangement.” Sponsorship opportunities increase your company’s competitive edge by raising your credibility and fortifying your brand especially within events that attract your target market. Sponsorship not only offers significant opportunities for distinct marketing and competitive advantages but shows your company’s support for the event.

Sponsorship support is used to offer more exciting and better-planned events by helping offset rising costs. Sponsorship allows you to effectively and efficiently reach specifically targeted niche markets . In addition, it is a powerful complement to other marketing programs, in addition to having a dramatic influence on customer relations.

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Top 5 Advantages of Sponsorship

Sponsorship offers the possibility of achieving several goals at once. According to Schmader and Jackson in their book, Special Events: Inside and Out, a company can benefit from sponsorship in many ways, such as:

Differentiating from competitors

The mere act of sponsoring an event, especially an exclusive sponsorship, is a significant way to create competitor differentiation. Your company name has the opportunity to stand out head and shoulders above the competition. This is particularly helpful if your company wants to combat a competitor with a larger ad budget. Sponsorship allows smaller companies to compete with their industry giants.

Target audiences often perceive sponsorship in a positive way. They see you as making a greater effort to support the event, often allowing more or better activities to take place as a result of your sponsorship.

Creating positive publicity/heightening visibility

Every sponsor is seeking wide exposure in both electronic and print media. Positive publicity helps create heightened visibility of products/services. Various media covering the event may include sponsors names and/or photos. In addition, the kind of media coverage a sponsor may get is often unaffordable if the company were to think of purchasing it, and if it were available. To maximize this objective, it is important for the sponsoring company to have a comprehensive media campaign to augment the regular media coverage promoted by the organizers. Sponsorship can often generate media coverage that might otherwise not have been available.

Enhancing Image/Shaping Consumer Attitudes

Often companies are looking to improve how they are perceived by their target audience. Sponsoring events that appeal to their market are likely to shape buying attitudes and help generate a positive reaction. Coca-Cola, for example is always looking to generate a positive influence of their products in the minds of their consumers and as such regularly support events they feel can influence consumer opinions.

Enhancing business, consumer and VIP relations

Sponsorship that offers hospitality opportunities is always very attractive to companies. Perks may include special exclusive networking settings such as VIP receptions or golf tournaments or opportunities to meet key customers and solidify business relationships. It is important to evaluate each opportunity and look for ways it could tie into your marketing objectives.

Helping with good “Corporate Citizen” role

Another powerful sponsorship objective allows companies to be viewed as a “good neighbor.” To be seen supporting the community and contributing to its economic development is extremely powerful and creates enormous goodwill.

Our Next Event ~ Spring Golf Tournament

View sponsorship levels & register today!

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